Becoming the market leader with 10x fewer features

One of the main questions when starting a company is, “How am I going to position myself in the market?” Or, at least, it should be.

Turns out that in our market, the brands are quite bland, not very modern, and filled with blue and gray. I wanted something different to position Edusign as intuitive, modern, and friendly.

That’s the bizarre thing about APIs: the easier it is to grab data, the more people want to use them. Yet, the easier it is to grab a LOT of data, the more risky it gets for the business offering it.

Your landing page is your sales pitch. Never forget this. Examine each element and ask:

Would this help me sell if I met the customer in person?

If not, remove it. If you don't know go out and sell to customers in person.

You'll learn that fancy words and random images of people shaking hands don't get you far. More importantly, you'll learn the attitude of your customer and the words you need to convince them.

… Being labeled an "idiot savant" by the management in retaliation for having done some (what I thought to be) amazingly good work, frankly unnerved and annoyed me a lot.

What if we could develop the pristine focus of a monk? It’s not that they have superpowers — though this kind of training will ultimately develop your capacity to focus — but they have the structure and the limited options that lead to focus.

“... When ChatGPT came out, I was amazed how well it could understand social etiquette. I thought it'd be fun to make a game where you have to talk your way out of sticky situations - like you miss your friend's birthday party, or your boss catches you trying to leave work at 2pm.”