📰 Build a Growth Engine

Skincare brand went from $60K revenue in January to $310K last month (March). Selling exclusively in US market. Will share literally everything we did to accomplish this. Hopefully it helps other eCommerce brands who sell consumer packaged goods or subscriptions.

Full disclosure: the business is still not profitable. We're in "growth mode" & the founders want to acquire subscription customers at break-even. Aggressive scaling like this comes at a price.

James: What do indie hackers need to know about growth?

Rahul: It’s important to create durable distribution channels.

James: What’s a “durable” distribution channel?

Rahul: Durable means that you can rely on that distribution channel for months or years from now to share updates or value about your product.

In today's competitive market, companies need to innovate and optimize growth strategies. Building a growth engine is one such strategy, focusing on user acquisition, activation, retention, referral, and revenue.

I will explore touchpoints and user journeys to attract visitors, convert leads, and create loyal customers. This guide is for any start-up founders and business leaders seeking to fuel their organization's growth.

That little button, the one saying ‘follow’? It’s lying to you.

The follow lie is a classic tale of enshittification that’s occurred on nearly every social media platform. It’s pretty simple:

You join a social media platform and find some people who interest you. You tap follow (or ‘Add friend’, ‘Like page’, ‘Subscribe’), because you want to see their content. For a while, everything works just fine. You see your best friend’s wedding photos, your favourite blogger’s posts.

Soon though, the follow lie kicks in. Something happens.

That’s not true, actually. Books sell, but book doesn’t. The odds of a particular book selling a lot of copies are close to zero.

Getting a professional headshot is the first step to a successful career. But getting a professional headshot can be expensive, time-consuming, and sometimes even stressful.