📰 The company that makes every other company’s vibe

Looking for more traction for your startup? Considering AppSumo? This post is a must read. I launched my product on AppSumo two weeks ago and had $1,500 in sales.

The greatest problem for a startup is not lack of money, nor fierce opposition.

The real problem is obscurity – people not knowing that you exist.

In my last essay Vivid Storytelling – How Great Founders Turn Bystanders into Believers, I wrote about how you can leverage the power of stories and visual words to get your message across.

However, if you can’t hook people’s attention to begin with, you never get the chance to tell your story.

So how do you hook people’s attention? How do you get people to turn their heads, hang on to your every word, and fan the flames of publicity in your honor?

Acquiring new customers for your business is generally more difficult and costly compared with retaining the existing ones.

When it comes to increasing revenue, businesses often prioritize acquiring new customers and disregard the possibility that they can earn more from their current customer base.

Acquiring new customers is a tedious and time-consuming process. It often requires you to offer heavy discounts or spend excessively on promoting your solutions.

So, focusing on your existing customers and exploring new ways to generate more revenue from them may be a viable strategy worth considering.

When it comes to building and growing your product, what tools do you swear by? Whether it's app builders, email platforms, sales outreach tools, analytics software, automation solutions, or SEO/marketing resources, I'd love to hear your favorites and why you rely on them?

They’re often related.

Mood Media works on all things vibe — a store’s soundtrack, scents, and signage — to capture a brand’s personality through the senses. They’re the global leader in a field known as retail atmospherics. And they’re behind most of the stores you visit every day.