How to find and win your first 10 B2B customers

We recognized for design software, there’s no choice but to go bottom-up. You cannot go top-down with designers. Designers are the ultimate arbiters of what makes a good design tool. You’re not going to tell a musician, hey, don’t use your violin that you love, use this other violin. People get really attached to their tools.

Looking at my end goal — probable validation —Building a no-code application is all swell and acceptable, but if you, like me have no launch plan, you're not getting any eyeballs on your project.

Since my runway was very short, I needed to use something to funnel visitors to my landing page quickly.

Google's new shopping experience resurrects an old concept

Many clients I work with want more organic traffic, but they don't want to create "SEO content". Google's (core) algorithms are constantly evolving, but the mechanics behind blue links have been static enough for SEOs to figure out the winning formula. Since Google Search is a zero-sum game with a clear winning formula, the majority of content converges towards an optimum, which means it looks the same.

Not all cloud revenue is created equal. Gross margins set the ceiling on how profitable a company can become as these costs are generally directly variable with revenue. A cloud company with 50% gross margins (Twilio) will never be as profitable as one with 90% gross margins (Autodesk).

Things rarely happen for just one reason. Usually, outcomes result from many causes conspiring together. But our minds cannot process such a complex arrangement, so we ascribe outcomes to single causes, reducing the web of causality to a mere thread, and simplifying systems into stories.