No one buys books

The biggest mistake I made and I now see others making is not charging enough. Business owners end up trying to solve the “make more money” problem by enrolling more clients; however, imagine that the business has inherent problems that exist already in their business.

Acknowledge your strengths and limitations candidly. Delegate tasks you don’t excel in or enjoy, or structure your role to minimize exposure to them.

… These two market categories (celebrity books and repeat bestsellers from the backlist) make up the entirety of the publishing industry and even fund their vanity project: publishing all the rest of the books we think about when we think about book publishing (which make no money at all and typically sell less than 1,000 copies).

Could Google ever get piggybacked?

In cybersecurity, Piggybacking is an attack on a system where an unauthorized user gains access by exploiting the access of an authorized user. In Growth, Piggybacking is leveraging the user base of one platform to feed your own.

If a belief you hold can’t be falsified, then this is a sign that you’ve protected it from reality. As such, for each of your beliefs you should develop a clear idea of what would persuade you you're wrong. If you can’t, your belief is immune to reason and you should be highly suspicious of it.

The idea is to create an agency-like experience in an app. Just enter a keyword and it the app generates poster options in one click. These posters perfectly aligned to your brand language, saved during the login. Accept the poster or generate new ones!