📰 Reddit Marketing for B2B SaaS Founders: Step-By-Step Guide

Customer lifetime value helps you understand the growth and revenue value of each customer over time. This metric is important to any business because it can help your business:

Boost customer loyalty Reduce churn Improve strategic decision-making For example, you can use customer lifetime value to find the customer segments that are most valuable to your company.

Here are some other reasons why understanding your CLV is essential.

Increasing CLV can increase revenue over time. The longer the lifecycle or the more value a customer brings during that lifecycle, the more revenue a business earns.

Therefore, tracking and improving CLV results in more revenue.

CLV helps you find the specific customers that contribute the most revenue to your business. You can use this information to segment your audience by the value those customers bring.

Once you find those customers, you can encourage repeat purchases and find specific cross-selling and upselling opportunities for different segments of your audience. Or you can tailor your products or marketing to your highest spenders to keep them coming back for more.

The most counterintuitive secret about startups is that it’s often easier to succeed with a hard startup than an easy one. A hard startup requires a lot more money, time, coordination, or technological development than most startups. A good hard startup is one that will be valuable if it works (not all hard problems are worth solving!).

Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently tagged in posts (thank you, cousin) about adorable gifts, must-have outfits, and the like.

A hand holds a smartphone in front of a shopping cart Now, I’m a content marketer who knows when I’m being sold to, but even I get lured by social posts with irresistible products. And I know I’m not alone — as of 2024, over 110 million Americans (roughly 42% of internet users) are fellow social buyers.

So, if you’re a brand selling products to consumers and you’re not already using social selling, 2024 is a superb year to start.

Not convinced?

Let’s explore the social commerce landscape, best practices, and fun examples of brands already seeing success. Plus, I’ll share insights from experts I talked to about the future (and present-day) of social commerce.

A business growth strategy is not the same thing as a marketing strategy.

Sure, tactics like driving traffic to your website, running pay-per-click ads, and creating content can boost your business’s visibility. But those marketing plays alone are not going to sustainably grow your company. They need to fit into a larger strategic framework.

So, what is a business growth strategy? It’s the overarching plan that defines where you want your business to be in the future and how you’ll get there. It needs to involve every part of your business, from product to sales to finance to HR. You’ve got to approach it holistically, considering multiple angles like:

How will we generate more revenue? What kind of leadership and team do we need? How can we better serve our target customers? What employee programs will attract and retain top talent? Which technologies and tools will enable us to scale efficiently? Your marketing plan, as important as it is, should flow from your broader growth strategy—not the other way around. So before you plan ad campaigns or content calendars, take a step back. Make sure you have a crystal clear picture of your long-term business goals and a roadmap for achieving them across every department. That’s how you build a strong foundation for sustainable growth.

What advice would you give to other people working not just on local newsletters but on newsletters generally? The basics matter. There are all these stories about Kobe practicing the fundamentals and people saying, “Dude, why? You’re the best basketball player in the world.” And he’s like, “Yeah, why do you think I’m the best basketball player in the world? I do this eight hours a day.” Or you hear about Steph Curry shooting however many shots he shoots every day.

Mastering the basics is what makes you win. It’s just about not quitting. So many people say they’re going to do a newsletter, write three episodes, and then quit. If you commit to writing a newsletter, and you say you’re going to send it at this time on these days, and you just do exactly that, and you don’t miss an edition for three-and-a-half years — I’m living proof it can change your life.

Hopefully you can do it faster and smarter than me; maybe don’t quit your job first. But it’s not that complicated. It is hard because sometimes you just don’t want to do it. Sometimes you have to stay up until 2AM to finish the newsletter so you can get it out by 6AM.

If you just make the boneheaded commitment, if you decide you’re going to send the thing out every single time you said you would — even if there’s a hurricane, even if you’re sick, whatever — if you can do that for years, I certainly don’t want to compete against you.

After LinkedIn, Reddit is the #2 place I go for B2B SaaS leads.

It’s where people are asking for help and finding new solutions.

Compare this to LinkedIn, where users are more likely to be telling stories and sharing success

It’s also really easy to use.

50% of ALL my leads come from JUST answering questions for less than an hour per day.

Here’s how I do it.