📰 How To Be Successful by Sam Altman

Principles of Starting a Franchise Clearly, whether to pursue a Subway franchise is a complicated question full of the typical uncertainties that surround any business venture.

The same can be said, of course, for franchising in general.

With that in mind, we would like to leave you with another list that can help anyone considering a Subway franchise or any other franchise.

Franchising can be a great opportunity. But it has to be right for you.

Here are nine things to know about franchising. We based this list on this article about starting a franchise and this article about how franchising can help control your risks.

But two-sided marketplaces are tough. The business model didn’t really make a ton of sense, we had no real upper-hand or experience in building this type of business, and the space was well-funded and competitive with other freelance-related solutions.

Fast forward to 2016 and I had just graduated with $125,000 of student debt, was living in my parents basement in rural Maryland, and was still making $0 in salary.

With my monthly student loan payments set to start in a few months I made the decision to step away from the company I just spent 3+ years tirelessly building.

Quality. We want to scale, but not at the cost of what makes us stand out.

So we're not afraid to put quality and customer satisfaction before sheer size. In fact, that’s how we grow. It has earned us a loyal following and a solid reputation.

We always start with market research. We’re out there, attending the latest design conferences, engaging with the community, and keeping the feedback loop buzzing to ensure that we're ahead of the curve.

We take an average of 6 to 12 months building each product to ensure design and code quality are maintained. And we don't outsource our work.

Another part of this is that we focus on support. We provide real-time support using Intercom and we even created a help center with over 30+ articles where customers can search their queries regarding payment, products, licenses, and so on.

At the end of the day, it isn't just about getting bigger; it's about getting better.

Compound yourself

Compounding is magic. Look for it everywhere. Exponential curves are the key to wealth generation.

A medium-sized business that grows 50% in value every year becomes huge in a very short amount of time. Few businesses in the world have true network effects and extreme scalability. But with technology, more and more will. It’s worth a lot of effort to find them and create them.

You also want to be an exponential curve yourself—you should aim for your life to follow an ever-increasing up-and-to-the-right trajectory. It’s important to move towards a career that has a compounding effect—most careers progress fairly linearly.

You don't want to be in a career where people who have been doing it for two years can be as effective as people who have been doing it for twenty—your rate of learning should always be high. As your career progresses, each unit of work you do should generate more and more results. There are many ways to get this leverage, such as capital, technology, brand, network effects, and managing people.

It’s useful to focus on adding another zero to whatever you define as your success metric—money, status, impact on the world, or whatever. I am willing to take as much time as needed between projects to find my next thing. But I always want it to be a project that, if successful, will make the rest of my career look like a footnote.

Most people get bogged down in linear opportunities. Be willing to let small opportunities go to focus on potential step changes.

Is SEO Important for Lawyers? SEO is vital for lawyers because it can help you attract high-quality leads. This is especially true if your site pages appear at the top of SERPs.

But SEO takes time, so a consistent, long-term strategy will yield the best results. This can lead to continuous visibility. And improved client engagement.

A sustained top ranking on search engines can also significantly increase organic traffic. This can attract more visitors who could potentially become your clients.

But it’s important to remember that various factors influence search engine rankings.

Toxic backlinks and mediocre content can cause you to lose your rankings. SEO is a time-consuming and resource-intensive process. Launching effective campaigns requires knowledge, skill, and experience.

Porterfield believes the most important component of building a strong online community is good content.

As Porterfield told me, "When building your online community, your goal is always to leave your followers thinking, 'If this is what they offer for free, I wonder what their paid content is like?' So don’t be afraid to give your best stuff away for free."

Porterfield continues, "It’s important to inspire your community to dream big, then consistently offer them irresistible free value to help support them in making progress on their dreams.”