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📰 Tell People Why NOT to Buy From You

How can startup founders get others to trust them instantly?

📰 In today’s pick…

Startup Story

Doing consumer apps. The Failure rate here is 100x of b2b rates, nearly a lottery.

r/Entrepreneur

Strategy

Set out to build a Swiss army knife. But start by selling a corkscrew The anything-product has two obvious downsides.

First, it can be overwhelming to build, because they must be able to accommodate so many more use cases.

Second, it can be incredibly hard to sell, because the customer can’t understand what specific thing to use it for.

How to overcome this problem? Start with selling just one specific flavor of the product.

In the long run, the goal is to build a Swiss army knife.

But right now, just build and sell a corkscrew.

Strategy

What? I can test my startup idea without even launching a product! 😲

Marketing

Every decision involves risk. If the decision was obviously good with no risk, we wouldn’t need to sell. Selling is ultimately an art in reducing risk and building trust.

But trust usually takes time to build. And time is exactly what a startup can’t afford to waste. This leaves us with a dilemma:

How can startup founders get others to trust them instantly?

The answer is to start by telling people why they should NOT buy from you.

Technology

We are undeniably in the golden age of audio content.

But what's even more interesting is that we're also in the early days of AI-generated audio content.

AI-generated podcasts, AI-transcribed audiobooks, and AI-generated music are now more accessible than ever before. It's easier than ever to stumble upon AI-generated audio content (maybe without realizing it), and it's easier than ever to create AI-generated content.

Hubspot

Strategy

I still use Gmail to handle all my support requests - and so can you!

Especially if you're on your own or even if you have a small team, a full help desk solution is overkill. The beauty of Gmail is that you can start with the email tool you're already using and then add extensions as you have to handle more support emails or hire your first support person.

Indiehackers

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