- The Solo Founder Newsletter
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- Page 9
Archive
đź“° Build a Growth Engine
In today's competitive market, companies need to innovate and optimize growth strategies. Building a growth engine is one such strategy, focusing on user acquisition, activation, retention, referral, and revenue. I will explore touchpoints and user journeys to attract visitors, convert leads, and create loyal customers. This guide is for any start-up founders and business leaders seeking to fuel their organization's growth.
20 Ways To Absolutely F*ck Up Buying Your First Business
There are 3 traditional paths to making income: Working a job. Investing, usually stocks or real estate. Starting your own company. There’s a fourth path that’s long been overlooked… And it’s about to explode: Business acquisitions.
30 Non-Obvious Values Customers Will Pay More For
There's a common belief that people can't satisfy higher-level, emotional needs until basic physiological ones are met. However, Maslow believed in different models of need satisfaction. For example, an athlete may prioritize the goal and the emotions that come with adrenaline over safety. Similarly, a shopper might consciously pay more for a well-known brand, ignoring similar models from less prestigious manufacturers.
Some thoughts on going from an idea to the App Store in one week
Recently, I released a macOS app called SoundSeer to the App Store. It’s a Spotify companion that shows your current song in the menu bar. It also has a couple other conveniences like Next Track, and Copy Spotify URL. I’d like to briefly share how this came about, and how I feel about making my first app from scratch.
The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)
Pitching the press is different from pitching customers—it’s not all about key metrics. Highlight angles that will resonate with their audience, like your founder story or the product’s user journey. Some reporters may be interested in your potential to disrupt incumbents.
No one buys books
… These two market categories (celebrity books and repeat bestsellers from the backlist) make up the entirety of the publishing industry and even fund their vanity project: publishing all the rest of the books we think about when we think about book publishing (which make no money at all and typically sell less than 1,000 copies).
How to find and win your first 10 B2B customers
We recognized for design software, there’s no choice but to go bottom-up. You cannot go top-down with designers. Designers are the ultimate arbiters of what makes a good design tool. You’re not going to tell a musician, hey, don’t use your violin that you love, use this other violin. People get really attached to their tools.